Cleveland, Ohio
Authorized distribution for US consumer brands.
We buy direct from manufacturers and sell their products on major online marketplaces, at the price the brand sets.
We buy direct from manufacturers and sell their products on major online marketplaces, at the price the brand sets.
We purchase inventory outright, carry it, and take responsibility for how the brand looks and sells on the channels we operate. Nothing is consigned and nothing is brokered.
Paid against your own invoice on your standard terms. Everything downstream, from prep to customer service to returns, is ours.
One account, one buyer, one person answering the phone. You are not managing a reseller network.
Listing accuracy, imagery, content and inventory on the channels you authorize.
Receiving, prep, labeling and shipping, including into marketplace fulfillment networks.
We hold your MAP without being chased, and expect it enforced on everyone equally.
Sell through and reorder forecasting shared back, so your production planning is not guesswork.
Most friction between a brand and an online seller comes from the same six places. Here is where we stand on each, before you ask.
We hold MAP. Winning a listing by undercutting it destroys the margin we are buying into, so we do not do it.
We sell only where you authorize us, and we will put that in the agreement.
Every unit traces to a paid invoice from you. That protects your brand and our account equally.
Your content, your imagery, your claims. We do not rewrite a brand's positioning to chase search terms.
If an unauthorized seller or a counterfeit appears on a listing we carry, you hear about it from us with documentation.
Not required. We would rather earn a larger share by selling well than be handed it.
Flying Whale LLC was formed in 2026 as the wholesale arm of a direct to consumer ecommerce operation trading since 2015. The entity is new. The operator is not.
Ralph West has sold online since 2015. Eleven years running a direct to consumer brand on Shopify, through a peak of roughly a million dollars in a year and down the other side of it.
That means buying inventory with his own money, forecasting reorders, eating the returns, running the paid acquisition, and answering the customer emails. Everything a brand worries about when it hands stock to a new seller, he has already been on the other side of.
Twenty years in marketing before that, currently running growth for a nine figure home goods brand and advising a Mercado Livre seller doing $2.8M a year.
| Legal name | FLYING WHALE LLC |
|---|---|
| Entity type | Ohio limited liability company |
| Ohio entity number | 5694116 |
| Formed | October 2026 |
| Headquarters | Cleveland, Ohio |
| Registered address | On file with the Ohio Secretary of State |
| Federal EIN | Provided on request |
| Resale certificate | Ohio STEC B, sent with every application |
| Principal | Ralph West, sole member |
If you are a brand considering a new authorized seller, or a distributor opening an account, reach out directly. We answer the same day.
If your onboarding has a form, send it and we will return it filled rather than asking you to work around us.